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Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states
Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved May 01, 2024, from
Chavenon and Lejeune (1994a, May 01). Media moments. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/media-moments
Haering, H. (1994a, May 01). Sometime. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/sometime
Ehrenberg and Mills (1994a, May 01). Viewer's willingness to pay and programme choice. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/viewer-s-willingness-to-pay-and-programme-choice
Hansen and Andersen (1993a, September 01). The creativity factor as an important variable in the understanding of campaign effect. ANA - ESOMAR. Retrieved May 01, 2024, from
Chisholm, J. (1993a, June 15). The story of "the journal". ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/the-story-of-the-journal-
Eckhardt, J. (1993a, June 15). Marketing for public radio in competition. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/marketing-for-public-radio-in-competition
Rice and Davis (1993a, June 15). The Canadian media directors' television council commercial awareness model. ANA - ESOMAR. Retrieved May 01, 2024, from